NZGIF welcomes major rebrand for ESP

ESP rebrand image for web

ESP, a recognised leader in the utility management services industry and a NZGIF investee company, has today announced the company's new brand, one that represents the company's full suite of efficiency, sustainability and performance services.

The new brand reflects ESP's mission to help Kiwi businesses, and property owners reduce carbon emissions and utility costs. It includes a new name, a new logo and a new website. The shortened name, ESP, remains but now stands for Efficiency, Sustainability and Performance.

"Over the last few years, we've seen a lot of change. Many know us already as ESP, but as we work with more businesses, we wanted to be clear about what we do by repositioning the brand around Efficiency, Sustainability and Performance," said ESP Chief Executive Officer Lincoln Watson.

New Zealand Green Investment Finance (NZGIF) invested in ESP last year, providing $2.7 million in growth capital which has been used by ESP to accelerate the growth of its New Zealand business. This equity investment from NZGIF has enabled ESP to accelerate the growth of the company, including building its customer base, enhancing the functionality of its ESP Hub software and building its carbon reporting capability.

“It is exciting to watch ESP’s brand develop to reflect its strong focus on sustainability.  Using ESP’s innovative services to reduce carbon and save on energy costs is an easy win for many companies. We are pleased to support ESP to drive the growth of the decarbonisation and energy management sector in New Zealand,” NZGIF Chief Executive Craig Weise said.


For more information, contact:

Jenny Lackey | Communications | New Zealand Green Investment Finance
Mobile: 021 340 847

More about New Zealand Green Investment Finance

New Zealand Green Investment Finance is a green investment bank established by the New Zealand Government to accelerate investment that supports New Zealand’s low carbon future. Find out more at

More about ESP

ESP is an award-winning, New Zealand owned and operated expert in energy efficiency and decarbonisation. ESP has helped organisations improve utility efficiency, environmental sustainability, waste reduction and improved asset utilisation for over 20 years.

ESP has a proven track record of delivering results, including saving more than $60m and avoiding over 49 thousand tonnes of carbon emissions. ESP's market-leading digital services and consulting expertise enables clients to efficiently establish current performance, plan improvements, and enables stakeholders to take action, change behaviours and ultimately foster positive change.